Killer Content Is The Ultimate Customer Magnet
Your ideal customer is out there right now, searching Google for the solutions you’re offering. Maybe they’re right at the beginning of their journey, trying to work out what product or service is needed to move their business forward and grow their bottom line.
Maybe they already know exactly what’s needed, and they're just looking for a reputable provider they can trust to deliver.
Either way, you need to get in front of them with a page of killer content that answers their questions, eliminates their objections and positions your business as the go-to guys; equipped with the knowledge and expertise needed to solve their problems
Companies that invest in their content get approximately 67% more leads than their competitors, and organisations with a detailed content strategy have a 30% higher growth rate than those that don’t (source: Reforge).
And if those stats don’t convince you to invest in content marketing, you might be interested to hear that around 70% of marketers are actively investing in content marketing (source: HubSpot).
So if you don’t start getting in front of your ideal customer, there’s a good chance that someone else will…
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Quality Over Quantity
That doesn’t mean that you need to rush off and start churning out irrelevant content. We’re of the opinion that bad content is worse than no content at all. You only get one chance to make a first impression, and you don’t want your ideal customers to see you pushing boring, lazy or vapid content to your site.
That’s why a robust content strategy should be the first item on everyone’s agenda.
A strategy that defines your audience, and helps you pinpoint the kind of content they want to read. A strategy that lets you hone in on genuine questions and position your content so that it’s discovered at the precise moment someone’s searching for answers.
A strategy that focuses on driving leads and winning business – instead of churning out unreadable blog posts that’ll languish on some long-forgotten corner of your site.
Glacier
Collaborative Content Creation
Working hand-in-hand with long-term client Glacier Energy, we created a robust content strategy that helped the brand rank for important keywords – and generate some fantastic leads.
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A Proven Process For Growing Or Established Brands
It all starts with an in-depth discovery session that gets us up to speed on your business and allows us to work out who you should be targeting.
Once we’ve profiled your audience, we’ll start looking for ways to get their eyes on your site. We’ll research the keywords they’re using to find solutions to their problems, and explore the questions they’re asking while working their way through the buying process.
We’ll look for opportunities to engage them with content that wins you business, and we’ll spend plenty of time working out how to talk to them in a way that’s engaging, compelling and persuasive.
There’s an old (and indubitably false) truism saying that B2B products and services are sold using logical arguments and fact-based pitches, but we’ve found that most people are motivated by the same emotional needs as the average consumer.
They want to feel good about picking the right product, they want to know they’ve got good value for money and they want to know they’re in safe hands, which is why our content marketing strategies always focus on positioning you as a subject matter expert – capable of solving problems and offering unparalleled service to your customers.
Caroline Merson
Head of Marketing Communications, Glacier Energy
I have used Red Evolution as a digital partner for many years now as I am always confident they will deliver. Their service delivery is excellent and they always go above and beyond with their support, creativity and account management.
Strategy, And Beyond
Once we’ve got a strategy in place, our marketing experts will draw up a calendar and start producing your content. We work closely with our clients; operating as an extension of their own marketing departments so you’ll always know what we’re up to and what we’re achieving.
We also do everything in our power to be as transparent as we possibly can, so you don’t have to worry about being bombarded with pointless reports that are designed to distract you from a distinct lack of progress.
Instead, you’ll get to watch us put our plan into action and deliver a carefully honed content campaign that grows your traffic and wins you business.
