Supporting ambitious businesses who want to grow using search marketing
Growing your digital footprint can be an uphill battle. But it doesn’t have to be. We’re a full-service digital marketing agency with a presence in Edinburgh City Centre with over 20 years of SEO experience. We will help your business thrive online using search engine optimisation.
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Searching For An SEO Company In Edinburgh?
Looking for a trustworthy Edinburgh-based SEO agency proving to be harder than it should be? We know that finding a reliable search marketing partner can be incredibly challenging and more than a little daunting, what with their contracts and commitments. The thing is, good agencies don't have to rely on tying their customers in, the results do that for them.
No Contracts, No False Promises
We don’t do contracts, offer off-the-shelf packages or make false promises about our ability to deliver position-one rankings in a matter of weeks. Instead, we rely on our reputation with the local business community and a proven ability to deliver consistent results for businesses like yours.
We do this by working hard to get your website to rank on Google for the words and phrases your ideal customer uses as they’re poised to make a buying decision or ask an important question about a product or service you offer.
In other words, we look for golden opportunities to get in front of your target audience when they’re at their most receptive. Then we ensure they’re served the rich, detailed and informative content needed to leave a lasting impression.
Outstanding service! The quality of the work and the professionalism of the staff are unbelievable. But most importantly they deliver what they promise! I highly recommend Red Evolution to any existing or new business. - Cord L.
What Google Say About Hiring An SEO
Watching this video from Google is a great way to get an impartial overview of the best way to find and hire an SEO. It covers everything to look for, including avoiding scammers and not falling foul of a dodgy link building campaign.
An SEO Process Proven To Work
Using a proven methodology, we ensure you’re reaching people you’d never be able to reach using traditional marketing methods.
To be clear, this isn’t about ensuring you get found in Google. It’s about ensuring that you get found by the customers who can transform your business. The people who are out there looking for what you’re selling and stumbling across your competitors instead.
It’s a tough process that requires a lot of hard work, but as a seasoned SEO agency with a field-proven methodology, we think we’re your best bet for long-term success and sustainable business growth.
SEO Keeps You Ahead Of Your Competition
Like many businesses in Edinburgh, you operate in a competitive market that's getting more competitive year on year. To stay ahead and ensure your ideal customers find you when searching in Google™, you need to leverage SEO.
Being found online by people who need to buy what you sell is a powerful and cost-effective business development methodology. Switched-on organisations in Edinburgh have transformed their fortunes by implementing an effective search marketing strategy. SEO creates opportunities in ways traditional marketing never could. It puts you in front of potential customers when they try to solve a problem or make a purchase.
No Black Magic
We appreciate that SEO has a bit of a reputational problem. In fact, we think it’s probably safe to assume that you have your own ideas about the general quality of modern-day SEO services – and that these preconceived notions are one of the key reasons you’ve set out to find a local SEO agency that you could hold to account for the work that goes into your SEO campaign.
Rather than rattle on about our credentials or trustworthy nature, we’d prefer to let you see how we approach SEO projects. We figure it’s best to pull back the curtain and talk you through our process in detail, giving you transparency so that you can decide whether you want to trust us with your digital growth strategy.
Ready To Get started?
Whenever we set to work on an SEO project, we start with some detailed keyword research designed to help us pinpoint high-value phrases and shape our campaign.
When we decided to build this page, we turned to tools like SEMRush, Google’s own keyword tool, Seed Keywords and Answer The Public to work out what our target audience was using to track down and buy local SEO services in Edinburgh.
Once we’d established that people like you were using phrases like SEO agency Edinburgh or SEO services Edinburgh or SEO agencies in Edinburgh, we googled those phrases. We looked at everyone ranking in positions 1-9.
SEO Isn’t Rocket Science
Ultimately, the pages ranking in position 1-9 were the only ones we needed to beat. People often over-simplify SEO by turning it into a box-ticking exercise: Write x words of content, include x variations of the keyword etc. As if Google sets universal benchmarks for rankability.
But in actual fact, SEO is a competition. All you really need to focus on is producing more authoritative, detailed and trustworthy content than the content currently ranking for a given phrase.
More often than not, that means writing a lot of content. But it also means paying attention to how you use topically-relevant phrases that give Google important context, ensuring that your page is engaging, and getting plenty of links from other websites to demonstrate its trustworthiness.
It also means keeping a close eye on the technical stuff and making continuous improvements to your content – based on real-world engagement data to ensure that you’re creating an on-page experience that convinces visitors to get in touch.
It’s a long and exacting process that takes time to yield results. But once Google notices your content, the sky really is the limit. We generate the overwhelming majority of our business from organic search results. While we’re sure there’ll be more strings to your marketing bow, we have no doubt that a strong SEO strategy has the potential to transform the fortunes of most businesses.
In Edinburgh? Want To Talk SEO?
We’re always happy to strike up a friendly conversation - or provide a free video audit of your site. We appreciate that picking the right SEO agency will be key to your future growth, and wouldn’t expect you to jump into any engagement without establishing that we were the right team for you.
Just fill out the form below, and a team member will be in touch to discuss your current situation and how we can work together. Chances are, this email will start a long and fruitful partnership.
It is working well and growing, with qualified leads every week – corresponding to hours of traditional phoning/mailing campaigns or tradeshows. - Yann G.
Ready To Discuss Your SEO Requirements?
Please use this form to tell us about your requirements. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call 0131 378 5777.
What Happens Next?
Once you've made contact and we've arranged a time for a chat, we'll discuss your requirements or the problem you need to solve and establish if we're the right team to help you.
SEO Services FAQ
Does SEO really work?
Yes. A well-executed SEO strategy will make sure your ideal customers find your website pages.
How long does SEO take to work?
The length of time it takes for SEO to work depends on your market, your competition and the authority of your website. It's usually measured in months but can take longer.
What is meant by search engine optimisation?
Search engine optimisation means any work designed to improve the amount of traffic a web page secures from Google searches.
What is the purpose of search engine optimisation?
The purpose of search engine optimisation is to increase the number of enquires a business receives through its website from people who search in Google and Bing.
What are the benefits of search engine optimisation?
The benefits of a well executed SEO campaign are an increase in web-based enquiries and more sales.
How much does SEO cost per month?
The monthly cost of SEO varies depending on the amount of work being carried out. Some businesses spend thousands.
What does SEO mean in business?
In business, SEO means more website traffic and more enquiries through your website.
How can I check my website ranking?
The easiest way to check your website rankings, for free, is by using Google's Search Console. It's easy to set up and provides lots of valuable insights about your website.
How long does it take to get found on Google?
The length of time it takes for your website to be found in Google depends on the competitive nature of your market and competition. In some areas of business, search engine success can take years.
How do I increase my website visibility on Google?
Increasing your website's visibility on Google involves creating and optimising content people need. This process is started with keyword research.
