RedEvo Blog

Why Is SEO An On-going Process & Not One Thing?

julie@redevolution.com (Julie Mitchell-Mehta) — Thu, 13 Oct 2022 09:50:56 GMT

SEO is not a thing. Ok before everyone working in SEO rushes off to apply for new jobs, I will explain. SEO is not one single thing that you can do, it's the end result of lots of different activities.

Choosing A CMS Platform, How To Choose A CMS For Your Website Project

julie@redevolution.com (Julie Mitchell-Mehta) — Fri, 16 Sep 2022 08:17:04 GMT

CMS stands for Content Management System, which is a fancy way of describing the place you log into when you want to add stuff or edit stuff on your website. If you want to edit your own website, you will need a CMS, but choosing a CMS platform can be confusing. We've simplified it.

Firstly a bit of explanation from a non-geek. You have probably heard of WordPress, Joomla or Squarespace or Shopify. They are all content management systems. They combine the ability to build a website with the ability for anyone to log in and edit most or all of the words and pictures. The benefit is that marketers can update pages or add new ones without having to brief a web developer every time. The corresponding drawback is that marketers also have the ability to mess up a designer's carefully planned layout! (not that marketers would ever do that...)

Low Search Volume Keywords, How To Find Low Search Volume Keywords

alex@redevolution.com (Alex Bussey) — Tue, 13 Sep 2022 16:57:31 GMT

We’ll come straight out and say it; over-reliance on keyword tools can absolutely cripple your marketing strategy. Yes, we can and do use these tools on a daily basis but hard-won experience has taught us not to take their reports at face value, especially if they are scaring you away from high-value low search volume keywords.

Building A HubSpot Website, HubSpot Website Development Explained

Dave Marshall — Thu, 08 Sep 2022 14:16:27 GMT

Over the past two years, we’ve started securing projects where building a HubSpot website is the best solution. In fact, we're building an increasingly large percentage of our client’s websites on HubSpot CMS and HubSpot website development has become a large part of our work. This is largely because we think it’s a great system with some fantastic features. But we appreciate that you don’t want to take our word for that.

Digital Marketing Agency Edinburgh, Lessons From The Fringe

julie@redevolution.com (Julie Mitchell-Mehta) — Thu, 25 Aug 2022 18:28:00 GMT

It's that time of year again, when it takes you about an hour to walk down the Royal Mile and you can't turn the corner without coming face to face with a juggler in full flow. It's also a marketing frenzy, with posters and flyers as far as the eye can see.

Why Google’s Helpful Content Update Is Good News For Good Marketers

alex@redevolution.com (Alex Bussey) — Mon, 22 Aug 2022 15:59:11 GMT

Yesterday, Google announced the roll-out of a new update to its search algorithm. Nicknamed the “helpful content” update, this wide-reaching tweak is set to change the way Google evaluates the written content on your website.

If You're Searching For An SEO Agency Read This First

david@redevolution.com (David Robinson) — Thu, 11 Aug 2022 10:54:23 GMT

Looking through our Google Search Console data, I saw that many people search using the phrase SEO agency Aberdeen. You could pretty much replace the word Aberdeen with any UK city, and the data would show you this is a phrase that's in common use. But what are people typing SEO agency Aberdeen into Google really looking for?

Inbound Marketing Budget, What Should Your Marketing Budget Be?

alex@redevolution.com (Alex Bussey) — Tue, 09 Aug 2022 16:50:21 GMT

Back in July, the BBC reported that the UK’s newly-appointed cost of living tsar wanted businesses to slash their marketing budgets – so they could focus on cutting the price of their products and/or services. (Source: BBC)

B2B Content Marketing Strategy Checklist, B2B Content Marketing Plan

julie@redevolution.com (Julie Mitchell-Mehta) — Tue, 02 Aug 2022 13:46:59 GMT

So, you've got a content marketing strategy. High five! You've taken the first step towards using content to grow your sales. Ah, but it's out of date and you're not entirely confident that it's working any more. No problem, It's likely that you can salvage some of it and improve on the rest by using our B2B content marketing strategy checklist.

Google's May 2022 Broad Core Update Makes The Case For Video Even Stronger

alex@redevolution.com (Alex Bussey) — Thu, 21 Jul 2022 09:00:00 GMT

Every so often, Google likes to raise our blood pressure by dropping a “broad core” update to their search algorithm. These updates are supposed to make fundamental and far-reaching adjustments to the way Google’s crawl bots analyse certain trust signals.