A Search Engine Positioning Strategy For Business Growth

Making sure your ideal customers find you online

The right website or search engine positioning strategy will put your business in front of the right people at the right time. This will generate qualified business enquiries and help your organisation grow.

You Need A Search Engine Positioning Strategy

You want people, or more accurately potential customers, to find your website in Google™. Also, you're probably aware that SEO or Search Engine Optimisation is the term used to describe the work that's going to make that happen.

The chances are you're probably reading this page because you were actively looking for an organisation to help you develop a search engine positioning strategy and that means you're already streets ahead of most of your competitors. So what does creating this strategy involve?

At its heart, a search engine positioning strategy involves developing an understanding of your potential customers and the day to day challenges they face, so you can make sure they find you when looking for solutions. It's a simple concept but it requires a highly strategic approach, and it looks like this.

  • Establish what your ideal customers are typing into Google™
  • Find your competitors, the organisations currently being found when your potential customers search
  • Figure out why your competitors are succeeding
  • Decide on a course of action that will promote your company's web pages to the top
  • Review, revise and repeat

Each of the items in the list above requires a significant effort and the fourth item, deciding on a course of action, requires the most. Getting the course of action right is the most challenging and it's the reason many SEO projects fail. Our process significantly reduces the likelihood of your search engine positioning strategy failing, and here's why.

Before we start a paid engagement with a new customer we invest some of our time in a Discovery Session. This is a three to four-hour session face to face or over Zoom where we work together with our potential clients to review their current position, their market, what they want to achieve and, importantly, a suitable budget.

This means everybody understands the work required to effect positive change before any commercial work starts. By using this approach we create a search engine positioning strategy that's guaranteed to make a positive impact. Alternatively, we establish that the battle in which the client was about to engage was going to be too challenging, and we look for alternatives. Importantly, we avoid wasted time, effort and valuable resources.

Search Engine Success By Design

It's frustrating when you see your competitors appearing above you in Google™ search results. The thing is, websites rarely appear at the top of the search engine results pages by accident. More often than not the rankings are secured because of a strategic and concerted effort to understand the needs of potential customers and their search habits.

This episode of our podcast, where we spoke with Marcus Sheridan the author of the excellent book They Ask, You Answer, goes into more detail about understanding the needs of your customer. It's well worth giving it a listen.


A Methodical & Strategic Approach Works Every Time

A strategy first and methodical approach to search engine website positioning is always effective. This is because every day your ideal customers are looking for the products and services you provide, it's a relentless, ongoing and never-ending supply of opportunities. More or less every search they carry out results in a visit to a website, all we need to do is make sure they find yours.

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Next Steps

We understand the world of search marketing can seem a little daunting. Perhaps you're concerned we'll try and baffle you with acronyms, but we won't. Maybe you're unsure about the level of budget you'll need, we'll explain that. Maybe you're simply reluctant to face the fact that your competitors are stealing a lead on you and it's time to act. Or maybe you've been down the search marketing road before and it didn't end well - we've heard all the horror stories.

Wherever you are, a no-pressure, no-obligation chat with us will put you in a much better position, even if we're not the right agency to help you. You've got nothing to lose.

Ready To Discuss Your Search Engine Positioning Requirements?

Please use this form to tell us about your requirements or if you'd just like a conversation about how the right search strategy could help your business development efforts welcome an opportunity to chat. If you don't like filling in forms and you'd prefer to simply book a Zoom chat, please use our online booking service or call 01224 443551.

What Happens Next?

Once you've made contact and we've arranged a time for a chat, we'll discuss your search requirements or the problem you need to solve and establish if we're the right team to help you.

Call us, email us or just click here to book a meeting