The Internet’s A Competitive Place.
Everyone’s trying to build their brand and rank for the high-value keywords that’ll drive floods of traffic to their site. But you can’t grow an online business without making sure that there’s a solid foundation in place.
Technical SEO audits are all about assessing your foundation. They’re an opportunity for us to pick through the nitty-gritty of your website and make sure you’ve ticked all the boxes that Google and other search engines expect you to tick.
That means pulling out a microscope and examining your site’s:
- Metadata
- <h1> and <h2> tags
- rel=canonical tags
- hreflang tags
- url structure
- Speed and responsiveness
- Schema markup or structured data
- XML sitemap
- robots.txt file
- Backlink profile
- Menu structure
- Duplicate content
We also interrogate your Google Search Console data to make sure that you’re not being hampered by any crawl errors or indexing issues, manual penalties or broken links.
Sounds exhausting doesn’t it? But we live for this stuff. We’ve audited sites built on every platform under the sun - from simple WordPress brochure sites to mammoth Shopify stores - and the insights we uncover normally have a tremendous impact on our clients’ rankings.
For example, we might notice that you're using canonical tags incorrectly, allowing us to make a quick fix to your site that’ll boost your rankings in a matter of weeks. Alternatively, we might uncover deeper issues with your site’s information architecture that help to inform your ongoing SEO strategy.
Either way, our audits will shine a light on pre-existing problems and help us to develop a strategy that gets you winning online. Even if there is a lot of tinkering to be done under the hood.
Site Not Performing?
Give is 30 minutes of your time and we'll show you why. During the show and tell Zoom call we'll uncover the problems holding your site back and how to fix them.
No jargon, no hard sell, no obligation.
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PUGSLEY & LEWIS
Helping A Storied Aston Martin Specialist Rank For Competitive Keywords
We've spent a lot of time helping long-standing clients Pugsley & Lewis optimise their site for competitive search terms that have put their business on the map.
Read Case Study
Detailed Insights From Digital Experts
A lot of agencies carry out technical audits by stuffing your url into a tool Ahrefs, SEMrush or Sitebulb and printing out an automated report.
We still use these tools, but we’re aware of the fact that they’re not 100% reliable and often miss important details so we tend to use them as a starting point, and then comb through your site by hand; manually checking pages to uncover technical issues that can sabotage your chances of ranking for important keywords.
We also use Google tools like Search Console, Lighthouse and PageSpeed Insights to check your site speed and make sure that your core web vitals are up to snuff.
Once we’ve gathered all this information, we write up a list of actionable recommendations – prioritised to get your website moving up the rankings as quickly as possible.
Plan in hand, we’ll then book a meeting with your marketing team, so that we can talk them through our findings and agree on a plan of attack.
Caroline Merson
Head of Marketing Communications, Glacier Energy
I have used Red Evolution as a digital partner for many years now as I am always confident they will deliver. Their service delivery is excellent and they always go above and beyond with their support, creativity and account management.
The Knowledge And Experience To See You Through
We’re equipped to fix most technical issues ourselves. Our in-house devs are a talented bunch with plenty of PHP and HTML experience. They’re used to working on Joomla, WordPress, Shopify and BigCommerce sites and they've also got a fair bit of experience on fully custom builds too.
Our UK based SEO team are also well-versed in the intricacies of technical optimisation and they’ll be more than happy to help you mark up your data, remap your content, write cleaner urls or implement canonical tags correctly.
We normally offer technical audits as part of a wider digital marketing or demand generation engagement, but we can carry out one-off audits for clients that are struggling to understand the issues that are holding them back. If you’d like to talk about sustainable growth or work out why your site’s not ranking properly, get in touch and we’ll set you on the right path.
